B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often takes a ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Attila covers software, apps and services, with a focus on virtual private networks. He's an advocate for digital privacy and has been quoted in online publications like Computer Weekly, The Guardian, ...

Many brainstorming sessions are not as productive as they could be, typically because they are poorly conceived, planned or managed. Here's a proven way to trigger imaginative solutions. And although ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Phictly brings niche, spoiler-safe discussion clubs for books and TV to mobile, capping membership and tailoring pacing for deeper fan communities.