Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

We saw a lot of campaigns that just felt *right*, tapping into what people were actually talking about or feeling. From ...

As the state GOP continues to struggle financially and at the ballot box, self-funding has practically become a prerequisite ...

Trade Desk's growth catalysts include Connected TV and Joint Business Plans, but market leaders, like GOOG and AMZN, dominate ...

Discover how campaign promises shape U.S. fiscal policy, tax cuts, and job creation and why these goals often meet economic challenges post-election.

Reviving a campaign pledge, President Donald Trump wants a one-year, 10% cap on credit card interest rates, a move that could ...

RDM Media is drawing industry attention for using inclusive, AI-led approaches to expand social media participation for ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Miller Lite says 60% of American adults admit that they cancel plans at least once per month. The beer brand wants to entice ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

The marketing experts behind two high-profile TV series pull back the curtain on how they keep their fans engaged during the ...