We saw a lot of campaigns that just felt *right*, tapping into what people were actually talking about or feeling. From ...

As the state GOP continues to struggle financially and at the ballot box, self-funding has practically become a prerequisite ...

Trade Desk's growth catalysts include Connected TV and Joint Business Plans, but market leaders, like GOOG and AMZN, dominate ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

The marketing experts behind two high-profile TV series pull back the curtain on how they keep their fans engaged during the ...

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau.

Modern sunscreen campaigns still celebrate beauty but now frame it in the language of empowerment and self-care. Women are ...

Chick-fil-A's anniversary campaign gives the chicken chain the opportunity to attract more customers to its restaurants.

Sayed Elhoushy does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Thinking about how to get your brand noticed? Public relations campaigns are a big deal, and seeing what others have done can really spark some ideas. We’re going to look at some public relations ...