At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

Friends of Commerce reflects on 2025 - a year defined by expanded global delivery, deepened strategic partnerships, and ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

ALURA launches Alura Pexus, an AI-based lead enrichment system designed to help B2B organizations focus sales efforts on the ...

Cloudfy launches Enterprise v5: modular, API-first B2B platform with headless flexibility, open APIs, and AI-ready ...

As demand for outsourced digital advertising grows, Focus Pocus Media announces a structured paid media approach designed to ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. Every year, companies lose staggering amounts of money to breakdowns in the B2B buying journey.

Register for B2BMX 2026 at Omni La Costa Resort, as we explore new AI & GTM tracks, network with leaders & gain actionable ...

A total 69% of 10Fold's survey respondents expect their budgets to increase, amid a stronger alignment between marketing and ...

Origin & Oak Creative, a marketing and communications agency specializing in culturally competent, community-centered messaging, officially launched today to address a growing nee ...

Sales teams are obsessing over the wrong thing. While most B2B organizations pour resources into personalizing every touchpoint, the companies actually winning deals are focused on something different ...