Product integrations—which are any integrations that your platform provides to clients' and prospects' applications, typically using APIs—are critical to helping B2B companies acquire clients, retain ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

ALURA launches Alura Pexus, an AI-based lead enrichment system designed to help B2B organizations focus sales efforts on the ...

Friends of Commerce reflects on 2025 - a year defined by expanded global delivery, deepened strategic partnerships, and ...

Unveiled at B2B Summit North America, Forrester’s new research calls on leaders to grasp the full complexity of B2B buying and evolve their growth strategies to engage buying networks Many of today’s ...

As demand for outsourced digital advertising grows, Focus Pocus Media announces a structured paid media approach designed to ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for ...

In an era where buying groups are growing and buyer journeys are increasingly complex, B2B data today goes beyond basic contact and company information. Within the realm of GTM (Go-to-Market), ...

Today’s business landscape — driven by the needs of buyers and employees and technological advancement — is highly volatile. Adding to the complexity are global pandemics and other uncertainties. As a ...

Many B2B companies, including those in automotive, electronics, and manufacturing, are at a crossroads with their sales and inventory management processes. Historically, they’ve been reliant on legacy ...

The organizations winning in 2026 will be companies whose product data is prepared for the algorithms powering procurement ...

LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe ...