New research shows that a deeply ancient part of the brain can process visual information on its own, without help from the cortex. Scientists found that the superior colliculus, a structure shared by ...
Abstract: The Picture-Wise Just Noticeable Difference (PW-JND) represents the visibility threshold of human vision when viewing distorted images. The PW-JND plays an important role in perceptual image ...
Despite its ability to deliver mass reach in physical environments that cannot be skipped or scrolled past, OOH often finds ...
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