If you've read any books or articles by branding gurus, they've likely suggested that businesses need to identify what it is that differentiates their brand—what makes it unique and valuable to ...

It could be argued that maintaining a vibrant audio brand—a distinct musical identity that expresses a product or service's promise, personality, and values at each touchpoint—is, in and of itself, a ...

Nominations open Q1 2026 for prestigious recognition program that honored 400+ organizations across 23 industries and 60+ ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

The partnership aligns with the brand's broader communication around women increasingly influencing choices related to home ...

Athletics denied trademarks for Las Vegas branding as the USPTO ruled the name too generic during the franchise’s relocation ...

Fifteen of the 16 stadiums that will host World Cup matches next year have long-term naming-rights agreements, and all of ...

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what ...

A new frozen breakfast brand is offering up to $150,000 to find someone legally named Jimmy Dean as it rolls out nationwide ...

Thriving theatres, museums and galleries are critical to a city’s health. But staying relevant means being more creative and ...

As creative tools become faster, cheaper and easier to use, the market is filling up with work that looks fine on the surface ...