With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

The confectionary and snacks giant’s largest brand, Oreo, has begun a global creative agency review. Oreo has worked with a ...

Another year, another acquisition, though this one isn't likely to shake up the industry quite as much as Omnicom.

Experian has unveiled a new brand platform, ‘Better Your Story,’ created by ad agency BBH and aimed at injecting optimism ...

Global network realignments in 2025 led to senior leadership elevations, cross-network role expansions, high-profile exits ...

As agency mergers reshape the industry and AI becomes infrastructure, creative heads discuss why human insight and ...

Meat and Livestock Australia (MLA) has released its 2026 Australian Lamb campaign, which endeavours to reclaim the nation’s ...

LEAD Marketing Agency has acquired Cull Group, bringing together two long-standing Grand Rapids–based agencies with ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

Grey’s global chief creative officer came up during a fiercely competitive era of Brazilian creativity. Since then, he’s been ...

Saatchi & Saatchi won the creative mandate for Aviva after a competitive pitch, while Tuborg appointed Lowe Lintas for its ...

Two of its humans, Mike Postma and Stephen Flynn, fed Chat GPT classic Christmas ads like Apple’s Misunderstood, Amazon’s Joy ...