CopyArabia's Mnawar J. Mohammed explains why transcreation is not a creative indulgence; it is a commercial necessity.

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

After more than fifty years, the Grammy Awards will once again honor the creative work behind album covers, with a new ...

The campaign was ready. Creative looked sharp, the performance claims were compelling, and leadership was pushing for launch by end of day. But then came the fine six-figure fine, courtesy of the U.S.

OPPO India sets out on the journey to the much-awaited OPPO Reno15 Series launch with its new brand campaign, ‘Live it your ...

Every year, the PR and communications industry prepares for its annual ritual of bold forecasts: declarations of upcoming ...

"Pushing humans aside for their inefficiency and creative process is a pattern we need to interrupt at first sight," says ...

Official Grammy rules say albums do not need to exist physically to be considered in this category — a key point in ...

If you’ve spent much time at all in downtown Little Rock, you’ve no doubt seen Matt McLeod’s work. A fixture in Arkansas’s art scene for years, his pieces have hung on many a gallery wall in The ...

AI is the lever in healthcare marketing priorities as CMOs at Kaiser Permanente and CommonSpirit focus on digital and ...

On this episode of "Inside the Oval", Denise DeBartolo York Fellow, Kaya Binetti, sits down with Senior Director of Inclusion ...