There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter?

CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing for B2B tech companies. Let’s talk company purpose and what it means to put it into practice.

B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring. The report was based on data from a ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Read a full transcript ordownload a copy. Sponsor: Ariba. As more services, applications, and data are developed for -- and delivered via ...

In partnership with Torpedo, we surveyed 179 B2B marketers about the state of creativity and interviewed four senior marketers with expert knowledge of creativity in B2B. Content, Creative & Campaigns ...