Titan Health Appoints Natalia Casanovas as Chief Executive Officer

Titan Health appoints Natalia Casanovas as CEO, reinforcing its 2026 growth strategy and commitment to execution, ...

Motivation Excellence Details Why Behavior-Driving Incentives Outperform Transactional Rebates in the Construction Channel, Especially Now

In today's building materials and construction channel environment, margin pressure is relentless. Tariff-driven material cost increases are stacking up. Steel is up over 13% year-over-year, and ...
MarketingProfs

SaaS Is Evolving and AI Is Driving It

AI democratization is reshaping SaaS. B2B leaders must move beyond rigid contracts to flexible, customizable, AI-native ...
MarketingProfs

The Marketing God Complex: How to Use Narrative Responsibly in B2B Marketing

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Inside Workday’s Rock Star Mentality For B2B Marketing

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.
TMCnet

Reditus Group Introduces A New Empirical Model for Early-Stage B2B Growth

BRUNSWICK, Ga., Jan. 6, 2026 /PRNewswire/ -- Reditus Group today announced the release of The Reditus Startup Lifecycle: Revising Early-Stage B2B Growth, introducing a six-stage, evidence-based model ...

TrackFunnels Expands into MarTech Consulting to Help B2B Marketing Teams Fix What Breaks Upstream

TrackFunnels has expanded into MarTech consulting, supporting B2B teams with GA4 tracking, MarTech integrations, and reliable marketing automation systems. AI doesn’t change the fundamentals. Garbage ...