As part of its un-rebranding, the American tech company is launching revamped XPS 14 and XPS 16 laptops with ...
It was obvious we needed to change,” Jeff Clarke, vice chairman and COO at Dell Technologies, said at a press event in New ...
It’s not often you hear any brand admit its mistakes, but Dell has just rolled back a major decision to rebrand its XPS range ...
Following its move last year to rebrand nearly all its PC lines, Dell is bringing back its XPS brand for consumer PCs and ...
Speaking during product briefings in Las Vegas, Dell executives conceded that the decision taken in 2025 to phase out the XPS ...
Dell revives XPS laptops at CES 2026, expands Alienware, and debuts a 52-inch 6K UltraSharp monitor for pros and gamers—see ...
Chief Operating Officer Jeff Clarke says Dell got off course by focusing too much on premium tiers and ignoring other ...
At CES 2026, Dell Technologies revived its XPS premium laptops, broadened the Alienware gaming lineup, and launched new ...
The XPS lineup makes a return after being discontinued in CES 2025, these laptops will now comprise Dell's top-tier consumer ...
Dell is refocusing its PC portfolio by restoring XPS as a premium anchor, sharpening Alienware’s role, and reinforcing UltraSharp’s professional credibility to make premium easier to understand and ...
Dell, a company that doesn't understand PCs, AI, or consumers, certainly has a lot to say about all three. Too bad it's wrong ...
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