At launch, UCP will power a new checkout feature in AI Mode in Search and the Gemini app. It will allow users in the US to ...

Google has introduced a new system called the Universal Commerce Protocol in a push to make future shopping more intelligent, ...

Google CEO Sundar Pichai, at the National Retail Federation 2026, described the company's vision for how Google can help ...

Google CEO Sundar Pichai unveils Universal Commerce Protocol at NRF 2026, partnering with Shopify, Etsy, Wayfair, Target, and ...

This new agentic shopping experience, accessible in Gemini and AI Overviews, will also includes the convenience of loyalty ...

The news was announced Sunday on the first day of the National Retail Federation’s annual convention in New York.

An instant checkout feature will enable customers to complete purchases directly from the Gemini chat interface ...

The role of artificial intelligence in e-commerce and its impact on consumer behavior are expected to dominate the three-day ...

Retailers and tech companies are empowering AI agents to make independent decisions, with major announcements expected at the ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...