To light the flame that fuels that fire that is strong brand awareness and lead generation, brands must approach their marketing efforts from a holistic perspective, above all. What makes for strong ...

Opinions expressed by Entrepreneur contributors are their own. Buying a franchise means buying an end-to-end process: the mechanism for how corporate sets strategy and then executes through a ...

A small business owner uses a franchising strategy to expand the market presence of his company without making a large capital investment. He becomes the franchisor, who grants another businessperson, ...

Of course, franchises aren’t set-it-and-forget-it ventures. To appeal to consumers, as well as to conform to national franchisor standards, franchisees absolutely need to make their own dives into the ...

Reshift Media, widely recognized as one of the top digital marketing firms for franchises, has hired sales and marketing ...

There are approximately 790,000 franchises in the United States. There are also over one billion searches that contain the phrase “near me” every month. As a franchise, what are you doing to ensure ...

A key metric in franchise marketing is the cost per sale. However, this metric, especially for budding franchisors, can be misleading. Instead of depending on the cost per sale metric, it’s prudent to ...

Mastering content marketing is a challenge for many businesses, but it can become particularly cumbersome when there are multiple locations, divisions or branches involved. And this is often the case ...

According to the International Franchise Association, its newly released 2023 Franchising Economic Outlook report finds that franchise unit and job growth continues to outpace pre-pandemic levels, ...

Across the franchise brands I’ve worked at in the retail, quick-service restaurant, fintech, and automotive industries throughout my nearly 20-year marketing career, one hot button issue rises above ...

My company works with many of the leading national franchise brands and, recently, I wrote two essays about how many franchisees hate their franchisors and how many franchisors hate their franchisees.

Large-scale brands have been Alex Jano’s expertise, coming off years of leadership experience at Burger King, Domino’s and ...