While Geico was investing in marketing and neglecting IT, its rival Progressive was investing in technology and gaining ...

Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

Geico Chairman and CEO Tony Nicely and Berkshire Hathaway Chairman Warren Buffett pose with the Geico gecko in 2004. Editor’s note: In a new book, “The Warren Buffett Shareholder,” Buffett-watchers ...

The largest public display of rare and endangered geckos in New York City is set to open to the public in East Williamsburg next month. Despite its large and diverse reptile collection, the Gecko ...

This story is the latest installment of RVA100, our series that highlights the people, places and objects that define the Richmond region. We’re exploring hidden histories and colorful backstories.

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...

From Rango to the GEICO gecko and Mushu from Mulan, the lizards portrayed in movies and TV are absolutely adorable. You'll be happy to hear they're just as cute IRL. We found the seven cutest pet ...

The insurance company GEICO is doing something a little different to advertise: It has turned documentary cameras on the life of its spokes-gecko. Legend of the Lizard: The Full Never-Before-Seen ...

Ahead of Super Bowl LVIII on February 11, insurance company Geico will release a 15-minute documentary called Legend of the Lizard about its 25-year-old mascot, the Gecko. To drum up interest, Geico ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...