Kokni replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities after 14 years with the company.

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

Smith will lead multi-channel marketing initiatives and highlight the company’s digital engineering and artificial ...

This is the first time the Marketing Academy has selected a list of global fellows, having consolidated its regional ...

White Industries, the California-based manufacturer of precision bicycle components, is pleased to announce the new hire of ...

Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...

The 2026 Global Fellowship Program is sponsored by Salesforce, The Brandtech Group, TikTok and Omnicom, with support from ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Doritos just launched its first international brand platform, “For the Bold in Everyone,” which champions self-expression, defying stereotypes and leaning into your passions. But this time, the target ...

Modern technological and communication advances have made it easier than ever for businesses to market their products and services internationally. Before new market entry, a company should conduct a ...

This article is by Chris Bolman, director of growth at Percolate. In a global world, brands need to speak a lot of different customers' languages. And, as mobile, social and software increasingly ...