Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

What is a small business? It sounds like an easy question, but the answer is far from simple. If you ask officials at the U.S. Small Business Administration, they’ll say it varies by industry. For ...

Objective: The rise of commercial milk formulas (CMF) consumption by infants and young children raises concerns about their health, development, and survival. Implementing the International Code of ...

This article is part of "CMO Insider," a series on marketing leadership and innovation. The convergence of tech and marketing is impacting the way that companies form and nurture connections with ...

Precigen believes that AI — combined with human interactions — is the future for rare disease marketing. The cell and gene therapy biotech has even tested out its hypothesis in its latest ad campaign.

Publicis Health has snapped up another Omnicom Health Group executive. Six months after Matt McNally, formerly the chief executive of OHG, took up the global CEO post at Publicis, ex-OHG Chief ...

SMPS Chicago President-Elect Maura Dunleavy has been a member of the AEC marketing organization for 13 years and has worked in the AEC industry for over 17 years. Throughout her tenure, she has served ...

Daniel Robinson is a writer based in Greenville, N.C. with expertise in auto insurance, loans, warranty options and more. Away from the keyboard, Daniel spends time with his wife and son, plays guitar ...