Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.

I want to preface this article by saying that I don’t think I’m any sort of magic CMO. We all grapple with the same challenges and are navigating similar trends. However, I recently had an “aha moment ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

LAS VEGAS--(BUSINESS WIRE)-- Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled a suite of product innovations that drive Customer Experience ...

Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, getting deeper into a ...