Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Kodiak, the Park City, Utah-based brand known for its ...

Today, we turn to media as top execs from across the marketing world tell us the stories – big and small – that shaped media ...

Markets: Global equity markets advanced through the third quarter of 2025 as tariff anxieties gradually eased, central banks ...

Strategy (MSTR) stock rises after MSCI decides against excluding bitcoin treasury firms from its indexes. Read more.

Yahoo DSP has announced the launch of agentic AI as a new intelligence layer embedded across its platform to transform how ...

Cecilia Van Cauwenberghe explains how to measure the future using nanoscale metrology and discusses the global competition ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Boards are pressing CEOs to demonstrate how their organizations will adapt in real time, not in theory. This means embedding foresight and scenario planning into the operating rhythm of leadership, ...

A Universal, Mechanistic, and Testable Framework for Measuring Alignment, Coherence, and Consequence Across Human Behavior and social Structures The Law of Alignment measures reality, not intention.