After China’s 33% year-to-date equity surge in 2025, investors are reminded that emerging market rallies can be fleeting ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Kodiak, the Park City, Utah-based brand known for its ...

Today, we turn to media as top execs from across the marketing world tell us the stories – big and small – that shaped media ...

Strategy (MSTR) stock rises after MSCI decides against excluding bitcoin treasury firms from its indexes. Read more.

Cecilia Van Cauwenberghe explains how to measure the future using nanoscale metrology and discusses the global competition ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Boards are pressing CEOs to demonstrate how their organizations will adapt in real time, not in theory. This means embedding foresight and scenario planning into the operating rhythm of leadership, ...

A Universal, Mechanistic, and Testable Framework for Measuring Alignment, Coherence, and Consequence Across Human Behavior and social Structures The Law of Alignment measures reality, not intention.

Alumni Engagement (Beta = 0.482) has a stronger relative influence on Administrative Effectiveness compared to Faculty Development (Beta = 0.397). This suggests that increasing alumni engagement is ...