Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Most businesses confuse their vision with their mission. One is your destination; the other is the engine that gets you there. In this comprehensive guide, we break down the mechanical differences, ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

Serial entrepreneur and investor James Harold Webb has done careful investment and estate planning to pass down his wealth to his five children, their three spouses, and six grandchildren. He also got ...

Marking the start of the fall 2025 semester at Luther College, President Brad Chamberlain introduced a new college mission statement, along with supporting identity, vision and values statements, to ...

A purpose statement, a vision statement, and values are only powerful if they are intentionally and thoughtfully defined and articulated, which takes time, effort, and, perhaps most importantly, ...

On March 31, under the direction of consultant Thomas O’Connor, the Board of County Commissioners, consisting of Georgia Miller, Rick Hole and Vickie Raines, along with County Administrator Sam Kim ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...