With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Here is a close look at AppLovin stock, including where the shares of the tech company could be headed through the rest of ...

T-Mobile’s Danny Medico tells the LA Times Studios why the "Un-carrier" is moving past last-touch attribution to find real ...

Cultural touchstones like the Super Bowl, Winter Olympics, and World Cup will bring fans across the globe together in ...

Advertising has never been this harder, yet smarter.  For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision ...

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a “successful turnaround,” Wedbush Securities said. “AppLovin currently has a ...

Walmart gave Snopes a possible explanation for a customer being sent an email about a product he purchased with cash.

At a time when ad revenues are soft and subscription growth has slowed, piracy has grown into a parallel ecosystem, eating ...

Walmart gave Snopes a possible explanation for a customer being sent an email about a product he purchased with cash.

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...

On January 05, 2026, Comcast Corporation (NASDAQ: CMCSA; $28.13; Market Cap: $102.5 billion) and Versant Media Group, Inc.

This suits today’s privacy-centric environment. With more limits on tracking across apps, clean identifiers are less common.