Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

The Observer could not be in a “more positive position” to head into its first full year of ownership by Tortoise, according ...

When marketers learn to work alongside agentic AI, they can unlock new potential and discover where AI can enhance their work ...

From developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...

From 5 January 2026, the HFSS advertising ban has come into effect - with a significant impact on online retailers.