Speaking from his home in Washington, D.C., Fatsis reflects on the thousands of words that were added to the lexicon in 2025, ...

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

For over two decades, visibility in search meant fighting for page one on Google. That’s still an important goal, but now ...

Search engines transformed health information access, and LLMs offer a new avenue for answering laypeople’s questions. Objective: We aimed to compare the frequency of use and attitudes toward LLMs and ...

AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

As consumers increasingly shift from traditional search results to AI assistants, brands must rethink how they create and ...

LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act ...