Speaking from his home in Washington, D.C., Fatsis reflects on the thousands of words that were added to the lexicon in 2025, ...

Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works ...

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

As consumers increasingly shift from traditional search results to AI assistants, brands must rethink how they create and ...

Google's John Mueller says businesses relying on referral traffic should consider the 'full picture' of AI and prioritize ...