Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

Snapchat is one of the most popular messaging apps in the world. Originally designed as a secure way to send pictures and video to someone else, the app intentionally makes anything shared ...

Stephen is an author at Android Police who covers how-to guides, features, and in-depth explainers on various topics. He joined the team in late 2021, bringing his strong technical background in ...

An anonymous source briefed on the messaging app's ad-tech partners told Adweek, "It's a natural progression for Snapchat — they see that this is a success that Facebook had." For Snapchat advertisers ...