More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why ...

What is the most highly rated social app in various countries around the world? To find out, researchers at Mailsuite examined the global ratings of 1,493 popular apps. An infographic (below) covers ...

As social media approaches its 20th birthday, Battenhall is calling time on the era of control, trend-chasing and one-way brand storytelling.

Join Mashable as we look back at all the viral moments, movies, memes, dating trends, hyped up tech, scientific discoveries, and more that have delighted and amazed us in 2024. Between misinformation, ...

Forbes contributors publish independent expert analyses and insights. I write about women in business and issues surrounding women at work. We’ve all heard that saying - that genius is 1% inspiration ...

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...