Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

Once the top export market for South Korean cosmetics, Chinese firms lead at home and have made headway overseas – but gaps ...

In a landscape where authenticity has become increasingly sparse, the rapper is proof that sometimes the best way to engage ...

South Korean beauty innovator One By Zero introduces aruen’s Tofu Milk Cream 80, a 2024 Minister’s Award winner featuring ...

South Korea's cosmetics exports hit a record high last year, driven by the global popularity of Korean culture and the ...

Ms Kim tried lip butter, hair essence and lip-and-cheek tints, and chatted with on-site staff. Read more at straitstimes.com.

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and trends, it is one of the biggest industries in South Korea, where the ...

For years, K-beauty set the pace for young Asian consumers — from cushion compacts to the promise of glass skin. Xie Roumei ...

From glass skin to snail mucin, Korean beauty is changing the way we care for our skin. Here's why it's so popular – and ...

Celebrities' beauty playbook is shifting from what goes on the skin to what goes into the body. Read more at straitstimes.com ...

Shiseido’s stumble shows how quickly beauty brands can lose ground as social trends, faster product cycles and Korean and ...

South Korean innovator JOODOC introduces an AI-driven “Medical Self-care Solution” bridging professional clinic care and ...