The CES opening keynote address and a panel discussion revealed that the FIFA World Cup will push technology deeper into the ...

Forbes contributors publish independent expert analyses and insights. Tim Casey is a reporter who covers basketball and sports business. INGLEWOOD, CA - FEBRUARY 13: Detail view of an NBC Sports logo ...

Boundless Sports Technology Limited today unveils two pioneering products that bridge high-performance athletics with ...

Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), returns to CES 2026 with a bold vision for the future of sports technology. Long known for accessible, performance-driven ...

Technology has become an integral part of the sports world, transforming how athletes train, how coaches strategize, and how fans enjoy their favorite games. The term sports technology refers to the ...

Forbes contributors publish independent expert analyses and insights. Tim Casey is a reporter who covers basketball and sports business. This article is more than 2 years old. TUSCALOOSA, ALABAMA - ...

Basketball has always been a rush— speed, skill, heart pounding in every play. Now, tech is shaking things up in ways that ...

Today’s guest column is from professors John Cairney and Rick Burton. What's the future hold for the sport vertical? Or ...

Charlie Ebersol has lived many different lives. Documentarian. Television producer. Football league co-founder. Plane crash survivor. And now, the son of television royalty is the head of Infinite ...

Sprocket Sports, a leading provider of software and services for youth sports club management, announced today the close of a Series A investment round from Frontier Growth, a Charlotte-based growth ...

Technology has undoubtedly impacted many industries, from health care to manufacturing and everything in between. Sports is another billion-dollar industry that has benefited from implementing new ...