Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

On the surface, affiliate marketing (also known as performance marketing) seems simple. Brands offer affiliate partners a percentage of every sale or lead the partners generate via their online ...

Affiliate marketing is a form of performance-based marketing where individuals or businesses promote the products or services of companies. Ecommerce major Amazon is credited for popularising ...

Affiliate marketing is a critical component of any brand’s overall business growth. However, when PR comes into the mix, the power of affiliate marketing campaigns is immense. Exactly what is ...

Affiliate marketing has been “a thing” for nearly three decades (centuries, actually, if you include referral marketing, which, at root, is what affiliate marketing is). But it didn’t really start ...

As a content creator and maker, you are aware of the power of a referral. In the past, referrals or “word of mouth” advertising helped businesses grow their brand and develop a loyal customer base. In ...

Affiliate is popular among businesses and influencers, however a lot of times the most important component of affiliate ...

Affiliate marketing has long been a staple in most online retailers’ marketing mix, and it’s estimated that it currently accounts for 16% of all online purchases in the U.S. and Canada. Now, loyalty ...

In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it first emerged as a performance option decades ago. What could’ve been relegated to the ...