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Meghan’s 2025 "American Riviera Orchard" launch became the ultimate case study in over-managed branding that lacks actual ...

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The creator economy rewards authenticity, consistency and clarity—skills agencies are uniquely positioned to operationalize.

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As LinkedIn shifts from online CV to personal branding stage, Jasmine Mohsen explores how scholars can reclaim agency, set ...

MrBeast’s net worth is estimated at $2.6 billion, driven by his majority stake in Beast Industries, massive YouTube revenue, consumer brands, and the global expansion of Beast Games ...

Erika Kirk has spent the past year trying to turn personal tragedy into a polished conservative brand, but the internet is ...

With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

Mark Davis wasn’t new to early dayparts when he became CEO of Black Rock Coffee Bar in spring 2023. His career began at Panera, and he’d spent the past few years overseeing operations at Bagel Brands, ...