Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...

Matt Nichols, General Partner at Commerce Ventures, notes that the mechanics are already in motion. Looking ahead, he ...

How do you reach a billion dollars in retail sales? Mike Keech says it’s simple: focus.

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

REI CEO Mary Beth Laughton took the stage at NRF 2026 at Javits Center in New York City on Sunday, marking nearly one year ...

New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages ...

The most successful food and beverage brands today aren’t choosing between digital and physical retail, they’re mastering ...

This article, Who Will Bring Plus Size Luxury Fashion to the Department Store Floor? first appeared on The Curvy Fashionista ...

Fast food chains are expanding their retail offerings and seeking viral glory with collectable items, like cups, keychains, ...