Basic Fun! has unveiled a new collaboration with Warner Bros. for a Harry Potter x Care Bears collection in celebration of Harry Potter’s 25th anniversary in 2026. This unique crossover between the ...

The bumper January issue of Toy World focuses on the London Toy Fair as well as the latest Hot Properties and much, much more. It’s here, the biggest Toy World issue of the year! With a whopping 338 ...

In her new role, Natalia will oversee global consumer products, experiences, publishing and location-based entertainment for Mattel. Mattel has announced that Natalia Premovic has been appointed chief ...

The Hasbro and George at Asda Peppa Pig collection includes toddler apparel, accessories, toys, homeware, publishing and more. Timed to the excitement around Peppa’s new baby sister, Evie, Hasbro and ...

Two bespoke Chimpi Fuggler plushies have been created by the rapidly growing digital-first IP alongside an activation across popular social platforms. Chimpers is a vibrant character collection ...

The Entertainer is introducing hundreds of iconic new toy ranges from global franchises like Harry Potter, Stranger Things, Pokémon and more. For the first time, The Entertainer will range renowned ...

University Games reports unprecedented interest in Bullseye with strong sales prior to the new series airing on ITV. Sunday night saw the triumphant return of the iconic Bullseye quiz show to UK TV ...

Originally launched as a digital-first series on YouTube, Ben’s World was created to connect with children through music, emotion and story. Fauna Entertainment’s original musical series for ...

Ollie Pryor, director of Retail UK & Ireland and eCommerce EMEA at The Walt Disney Company, discusses the new immersive Disney Princess and Frozen activation at Selfridges in London. Disney has ...

Lee has partnered with Mighty Jaxx and released new anatomy-inspired merchandise in the signature style of artist Jason Freeny. Lee has announced the expansion of its global collaboration with ...

The UK government has partnered with Peppa Pig to help parents of early years children filter through misinformation online. The government has kicked off a new national campaign to help new parents ...

Rubber Road has ambitious plans to grow Tubbz, its quirky collectible cosplaying ducks line, in 2026 and beyond. With Tubbz on the rise and global sales for 2025 set to hit over 5m units, Rubber Road ...