There’s only so much any candidate can accomplish in a thirty-second campaign ad. The goal is to introduce yourself to voters ...

According to The Hollywood Reporter, the tagline “Question Everything but Yourself" is displayed across the bottom of each of ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

A new AP-NORC poll finds that about 2 in 10 U.S. adults donated money to a crowdfunding campaign over the last year, with ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...