Discover how campaign promises shape U.S. fiscal policy, tax cuts, and job creation and why these goals often meet economic challenges post-election.

How do you know if a “famous guru” is still relevant? My approach is straightforward: Are they actively engaged, adapting to current challenges, or simply repeating past successes with minor updates?

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Doc Martens’ Lunar New Year “Year of the Horse” campaign misses the mark by featuring inaccurate, and potentially unsafe, ...

There’s only so much any candidate can accomplish in a thirty-second campaign ad. The goal is to introduce yourself to voters ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

The marketing experts behind two high-profile TV series pull back the curtain on how they keep their fans engaged during the ...

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau.

Modern sunscreen campaigns still celebrate beauty but now frame it in the language of empowerment and self-care. Women are ...

Chick-fil-A's anniversary campaign gives the chicken chain the opportunity to attract more customers to its restaurants.