Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

As the state GOP continues to struggle financially and at the ballot box, self-funding has practically become a prerequisite ...

Discover how campaign promises shape U.S. fiscal policy, tax cuts, and job creation and why these goals often meet economic challenges post-election.

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

The marketing experts behind two high-profile TV series pull back the curtain on how they keep their fans engaged during the ...

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau.

Modern sunscreen campaigns still celebrate beauty but now frame it in the language of empowerment and self-care. Women are ...

Chick-fil-A's anniversary campaign gives the chicken chain the opportunity to attract more customers to its restaurants.

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

As a consumer, we are exposed to thousands of brands every single day. Whether we’re scrolling through social media or browsing online, we’re constantly consuming content. In fact, the average ...