Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Take an in-depth look at the treatment of revenues and expenses within the accrual method of accounting and learn why many ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

In 2024, Sprouse was named CEO of Brown Edwards, the accounting firm where she has spent more than 25 years of her career. She succeeded Jason Hartman, who retired after 38 years. Sprouse’s expertise ...

In 2024, Junaideen took over as Greater Washington market leader for Big Four global accounting firm Deloitte. He also serves as managing partner of Deloitte’s Northern Virginia offices in Rosslyn and ...

Barstool Sports has sued Omega Accounting Solutions and O’Brien Sales & Marketing for breach of contract, accusing the California companies of failing to pay for advertising and sponsorships. The ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...

The International Financial Reporting Standards Foundation has published a set of near-final examples showing how companies can improve the reporting of uncertainties in their financial statements ...