The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This matrix, based on business growth and market ...
Whenever I am under pressure to produce a quick category analysis, I default to the Boston Matrix, developed by the Boston Consulting Group in the early 1970s - it is a more informal marketing tool ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback