If you've read any books or articles by branding gurus, they've likely suggested that businesses need to identify what it is that differentiates their brand—what makes it unique and valuable to ...

It could be argued that maintaining a vibrant audio brand—a distinct musical identity that expresses a product or service's promise, personality, and values at each touchpoint—is, in and of itself, a ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what ...

If you're looking for something with similar characteristics to Jack Daniel's ubiquitous No. 7, you should certainly consider ...

Nominations open Q1 2026 for prestigious recognition program that honored 400+ organizations across 23 industries and 60+ ...

In October, the company behind Manchester Pride announced they had entered into voluntary liquidation following a series of ...

A new frozen breakfast brand is offering up to $150,000 to find someone legally named Jimmy Dean as it rolls out nationwide ...

Athletics denied trademarks for Las Vegas branding as the USPTO ruled the name too generic during the franchise’s relocation ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Recall leaderboard for 2025: which brands led car recalls, why the numbers mislead, and what you should do with your VIN ...