Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

This dbt package provides a materialization that segments customers or any other entities. It builds SQL or Python (Snowpark) transformation from SQL dbt model. Basically, you provide your own custom ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Over the past decade, advances in drug discovery and clinical development have led to a rise in the number of approved therapies, resulting in an increasingly competitive marketplace. These evolving ...

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...