Kokni replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities after 14 years with the company.

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...

White Industries, the California-based manufacturer of precision bicycle components, is pleased to announce the new hire of Heather McFadden as Director of Global Marketing.

Puma has appointed Nadia Kokni, most recently at Hugo Boss, as vice president of Global Brand Marketing. Kokni joins Puma’s global leadership team, reporting to Chief Brand Officer Maria Valdes. Kokni ...

Smith brings over 25 years of global marketing leadership across digital transformation, omni-channel strategy and brand ...

Little did Leonidas know that over 2,500 years later, "Molon Lave" would be used as a global marketing tool -from weapons to ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Modern technological and communication advances have made it easier than ever for businesses to market their products and services internationally. Before new market entry, a company should conduct a ...

Doritos just launched its first international brand platform, “For the Bold in Everyone,” which champions self-expression, defying stereotypes and leaning into your passions. But this time, the target ...

This article is by Chris Bolman, director of growth at Percolate. In a global world, brands need to speak a lot of different customers' languages. And, as mobile, social and software increasingly ...