As voice assistants and AI chat tools become household staples, the way consumers search, discover, and buy products is ...
This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...
The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...
Digital fashion chased NFTs, scarcity and hype. Coach x The Sims 4 bets on scale via open access gaming to reshape luxury ...
Campaign Middle East on MSN
The Annual: Top 20 digital and integrated campaigns from 2025
These digital and integrated campaigns highlight some of the region’s creative and impactful marketing efforts across various ...
Herbalife Ltd. is rated Buy, with a deep valuation discount as it transitions from MLM to a digital personalized wellness ...
Campaign Middle East on MSN
The Annual: Top 25 movers and shakers of 2025
This is a list of the 25 most impactful appointments both brand and agency-side that have made waves in the industry during ...
As 2026 approaches, local businesses are navigating a marketing landscape defined by smarter data, shifting consumer expectations, and campaigns that must ...
We’re thrilled to be chosen by Pronto Network as their DVI and CRM marketing provider. This partnership underscores our ...
Creative consultancy ballsy is kicking off 2026 with a dual expansion move, launching a Malaysia based social content studio, ...
Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.
These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.
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