To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

There are lots of reasons that logos evolve. We take a look at Snap-on's evolving branding and how the visual changes reflect ...

After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo. By Benjamin Hoffman Shortly after the ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

To quote Golf Channel's Brandel Chamblee, "The 'G' is back." Amidst widespread changes at the network, one piece is returning to its roots.

The colorful Google logo is one of the most recognizable global brands ever created. Sure, it looked a bit rough in the beginning, but Google’s clever refinements over the last two decades show an ...

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The release of the Utah 2034 Olympic logo triggered a passionate response. In a news conference in November, Gov. Spencer Cox ...

Paul Stanley indulged in a little sentimentality on social media this week when he shared a picture of a hand-drawn flyer he made for the 50th anniversary of a Kiss club show. “KISSTORY - FIFTY YEARS ...

Nike is moving forward to the next step for Paige Bueckers' signature shoe. Sneaker & Streetwear Legal Services reported on X (formerly Twitter) that Nike applied to trademark a new logo.