Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

American’s biggest AAdvantage changes in 2026 surround its Loyalty Point Rewards. These are the perks members receive upon ...

If you're the rewards card and store loyalty type, we have big news for Target shoppers. The retailer announced plans Monday to roll out a new Target Circle loyalty program to replace Cartwheel. From ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. One of the most controversial questions of the digital age is how much ...

Credit card points are often considered the best type of points for an award traveler to have. Banks offer customers several ...

Is your keychain or wallet weighed down by customer loyalty cards? Use a loyalty card app on your cell phone to store them instead. Adding your loyalty cards into the apps is a simple process—you ...

I remember my first ever loyalty card was for American Eagle when I was 14. It added something legit to my keychain that otherwise consisted only of a house key, which was super cool to my teenage ...

Have a loyalty card with a big grocer? Or maybe you’ve downloaded the app to take advantage of savings with digital coupons. Well, chances are it has not only tracked your purchases but used your ...

Station Casinos’ Boarding Pass loyalty card is evolving again. When card-carrying customers of the city’s largest locals casino chain make their way to any of the company’s 20 properties — including ...

Asda has today strengthened its Asda Price promise with a new pledge to be cheaper on thousands of everyday products than ...

The grocer is slashing prices on “thousands” of everyday products in a bid to undercut loyalty card prices offered by rivals ...