You Have Six Seconds to Grab My Attention. Are Micro-Moments Your Marketing Edge?

Compress the promise. Every micro-moment starts with a single-sentence value proposition the brain can process at a glance: ...
Lynnwood Times

Greater Everett Chamber of Commerce hosts ‘Brand Strategy 101’ Lunch & Learn on Jan 14

Brand Strategy 101 takes place Wednesday, January 14, 2026, from 11:30 AM to 1:00 PM at 1611 Everett Avenue, Everett, WA ...
MyEverettNews.com

Great Everett Chamber Brand Strategy 101 Lunch & Learn This Month

The Greater Everett Chamber of Commerce will kick off 2026 with a Lunch & Learn designed for business owners and nonprofit ...
WYFF

Audacy flips WROQ-FM to country, ending the classic rock format's 38-year run

644. IN TIME FOR NEWS TO GO, WE HAVE A LOOK AT TODAY’S TOP NEWS STORIES. YOUR TRAFFIC AND WEATHER ALL BEFORE YOU HEAD OUT THE DOOR. WE BEGIN WITH BREAKING NEWS. SEVEN PEOPLE ARE DEAD AFTER A PLANE ...
Harvard Business Review

How Brand Building and Performance Marketing Can Work Together

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...
Marketing Week

All I want for Christmas is for ‘performance marketing’ to vanish

Somewhere during the digital gold rush, a new term crept into the profession: performance marketing. No one knows exactly who coined it. Probably not a serious marketer or an academic. Some people ...