As a frequent participant in startups over the years, I have had the opportunity to create, develop and lead large marketing functions for diverse organizations. Now that I am a marketing consultant ...

La Habra, California - January 09, 2026 - PRESSADVANTAGE - Daren Ng- Marketer has shared observations on the evolving ...

Marketing is a much broader function than people often realize. It is a critical component of a business that develops and promotes products or services to consumers or businesses. Marketing typically ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

For example, two years ago The Coca-Cola Company, one of the world’s most iconic brands, scrapped its CMO role. It was the first time since 1993 that it had operated without one. Now, as Ad Age ...

While it’s widely acknowledged that marketing operations can be instrumental in enabling effective martech deployment, integration and optimisation, it is not yet universally adopted by many B2B ...

Revenue growth is a top goal for most companies. But data from McKinsey shows it’s tough to achieve, with only one in eight companies realizing over 10% annual revenue growth between 2010 and 2019.

Agent Hub is an internal app store on WPP Open, for AI agents built on the agency's proprietary data and frameworks, designed ...