Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Both plans will likely fail in the Senate later this week. With the deadline to address expiring enhanced Affordable Care Act tax credits fast approaching, Senate Majority Leader John Thune announced ...

Well-received for its cybersecurity provisions, Trump’s AI action plan could face hurdles in practice due to a lack of implementation hooks and the burden it adds to agencies navigating budget cuts, ...

Ernst & Young wants a bigger slice of companies’ sales and marketing budgets. The accounting and consulting firm on Tuesday announced the formation of EY Studio+, a new business unit that will ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

As the fifth generation (5G) of mobile communications becomes the norm in civilian life, Department of Defense (DoD) leaders are also working on making it the standard on military bases. Now that ...

Abstract: Enterprise Resource Planning (ERP) systems have become essential tools for organizations seeking to integrate and streamline business functions such as finance, human resources, sales, and ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...