Agentic AI, commerce media networks and sports marketing were among the topics that dominated at CES 2026.

AI agents are improving rapidly, and organizations that learn to deploy them responsibly will gain a competitive advantage.

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

A new study published in the INFORMS journal Marketing Science has found that some of the most widely considered online advertising safety and fairness policies—ads that are designed to help ensure ...

She didn’t know it at the time, but that experiment would become the foundation of a seven-figure business. Today, the ...

National ad campaigns are impressive. But few things create more goodwill or lasting impact than visible, hands-on support of ...

In November, executive search firm Spencer Stuart asked 90 chief marketing officers how aggressively they plan to use AI to ...

Dec 1 (Reuters) - Omnicom (OMC.N), opens new tab said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13 billion acquisition of ...

Omnicom (OMC), which completed its $13B takeover of IPG over the weekend, will undergo immediate corporate restructuring, which is expected to impact more than 4,000 jobs and result in the closing ...