Discover the 10 key steps in developing new financial products, from concept to market launch, to understand their journey to ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

In an effort to optimize its portfolio, Saudi Basic Industries Corp. (SABIC) said it is divesting 100% of the shares in SABIC ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

AI is the lever in healthcare marketing priorities as CMOs at Kaiser Permanente and CommonSpirit focus on digital and ...

The consumer goods giant is taking its advanced analytics approach and adding AI for greater value, but its data leader, ...

Abstract: In the framework of the digital economy, artificial intelligence (AI) and machine learning (ML) are having an effect on the manner in which businesses promote their goods. It is possible for ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create authentic connections with new audiences. The most successful partnerships ...

Cindy Machles is CEO and Co-Founder of Glue Advertising & Public Relations and a recognized expert in global branding and entrepreneurship. The world of work is being rewritten in real time.