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Get your jokes and your engines ready, because Max is once again HBO Max. The streaming service that's home to HBO content, Warner Bros. movies, all 10 seasons of "Friends" and a smattering of reality ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max. It’s HBO ...

Max’s add-on costs $7.99 per month, $1 more than the similar Netflix program’s starting point. By Tony Maglio Max rolled out an “Extra Member Add-On” feature for U.S. subscribers on Tuesday. At ...

The Hacker News is the top cybersecurity news platform, delivering real-time updates, threat intelligence, data breach ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ...

Alex Hutchinson is a National Magazine Award-winning journalist and Outside’s Sweat Science columnist, covering the latest research on endurance and outdoor sports. New perk: Easily find new routes ...

Posts from this topic will be added to your daily email digest and your homepage feed. The streaming service will start showing ‘very soft messaging’ about paid sharing later this quarter. The ...